Very recently, I have stumbled across yet another article, however, this one kind of angered and confused me in many ways. Essentially, we’re dealing with a clothing business that’s only interested in certain people wearing their products, which I think is outrageous.
Here’s the part which I can kind of understand, but I’m also confused by it at the same time. Apparently, they want people who are appealing and attractive to be wearing their clothing. That’s fine, every company wants to showcase their product and make it look good in the best possible way, even if it means using attractiveness to market them. But what I don’t understand, and this is from a business perspective, why they just don’t offer something for those who they consider to be “unattractive” or “ugly”? Although they may not be what they are looking for in regards to marketing the product, they are still customers, and there is still money to be made, why not just make a few clothing sizes which may be better to suit them? Everyone wants the latest trends, so I don’t see what the problem is. If I owned a clothing company, sure, I’d want attractive people to wear the clothing, it helps sales, but I’d have no problem with anybody else wearing it. I wouldn’t want to start up a fight with potential customers and instead I’d try to suit their needs like any serious business should.
The part that angers me about this though, is that the CEO directly admits he doesn’t want “unattractive” or “ugly” people wearing the clothing. It’s bad enough that they don’t sell products for those people, but now the Chief Executive Officer, the owner of the company, says that? In my opinion, that’s equal to if Bill Gates were to say “Hey! We won’t sell Windows Phones to people who have iPods from Apple!” Do you know why? Because they are reducing their number of customers, they’re picking and choosing. It’s the worst business strategy I’ve seen in my life. If I was on their company’s Board of Directors, I’d vote to have that guy fired. It’s complete foolishness.
Overall, I was not impressed with the actions by this company. I highly doubt I will be buying their products anytime soon. I’m happy that Susan Kraskinsky brought this to the public’s attention, because in my opinion, this is one horrible excuse of a business.